Website for a cosmetics brand

Treaclemoon does not sell directly, but through Coop, Manor, Müller and other retailers. So the website has to make people want the brand and then lead them to a point of sale. Accordingly, it opens in full colour: “Beauty mit Herz” (beauty with heart), a slider with the whole fragrance gang and six promises, from vegan to Prevented Ocean Plastic.

The “Choose your feel-good world” tiles take you straight to the product overview, filtered accordingly, and the filters switch without reloading the page. Each product page lists the contents and the full INCI list, links to the point of sale and suggests matching products. A separate page tells the story of the bottle made from ocean plastic, together with an FAQ on names, ingredients and microplastics.