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Why automation matters for SMEs right now
A large share of office work in Swiss SMEs is transferring: data from an e-mail into the software, from the software into the spreadsheet, from the spreadsheet into the invoice. This work generates no revenue; it only costs time and produces errors. At the same time, many businesses lack the staff to do it. Anyone looking for a good administrator today knows how tight the market is. So automation is not a gimmick but an answer to a real bottleneck.
The technology for it has become affordable and accessible in recent years. What used to require expensive custom development can now be solved reliably with platforms such as n8n or Make and a few scripts. Almost every common tool now offers an interface, and AI models take over the steps that used to require people, such as reading an unstructured e-mail. That makes automation worthwhile for businesses with five or twenty employees too, not just for large corporations.