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Redesign

Website redesign without losing your rankings

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redesign · before and after
beforeafter

Redesign

Does your website look dated, load slowly or bring in too few enquiries? A redesign brings look, technology and content back up to date without losing the visibility you have earned over the years. We modernise precisely where it makes a difference and turn your website back into a tool that sells.

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01

Why a redesign today is more than a fresh coat of paint

Websites age faster than the companies behind them. What was modern five or six years ago often feels clunky today: small text on phones, long loading times, content that still tells the story of an earlier direction. Visitors notice within seconds and draw their conclusions long before they know what you can do. At the same time, Google and AI assistants rate speed, mobile-friendliness and clarity more strictly than before. A site that lags behind technically therefore loses twice: in the impression it makes and in visibility.

This is exactly where a redesign comes in. It brings look, technology and content back in line with where your company is today, without throwing away anything that works. That is the key difference from a rebuild: your domain, your content and the rankings you have earned over the years are preserved and become the foundation for the next step. Use this moment well and a website that merely exists becomes a tool that brings in enquiries again.

02

What a redesign from Fox Computers includes

With us, a redesign does not start with colours but with an analysis. We look at which pages bring in visitors, where they drop off, what slows down loading and which content is outdated. That gives a clear picture of what should stay, what needs sharpening and what is missing. Only on that basis do we design the new look, tighten the structure and modernise the technology. That way you invest where it makes a difference instead of a little bit everywhere.

The result is a presence that matches where your business is today again: contemporary design, noticeably faster, flawless on mobile and with a user journey that leads visitors to the next step. We deliberately carry over your existing content, rework it where needed and add what was missing. Clean redirects ensure that old addresses keep working and Google follows the switch without any trouble. That way the relaunch becomes a growth boost rather than a risk to your visibility.

redesign · before and after
Load time
4.8 s
1.1 s
Enquiries per month
14
38
Bounce rate
61 %
34 %
beforeafter

03

When a redesign pays off, and when a rebuild does

A redesign pays off when the foundation is right but the form no longer fits. Typical signs: the site looks dated, looks bad on a smartphone, loads slowly or brings in hardly any enquiries despite having visitors. A relaunch is also the right step if what you offer has changed and the website still tells the old story. That applies to SMEs in the Basel region just as much as to companies across Switzerland that want to get their website back on track without starting over.

Sometimes, to be honest, a rebuild is the better choice, for example when the technology is so outdated that every change costs more than a clean fresh start, or when structure and content are fundamentally no longer right. After the analysis we tell you openly which route makes more sense for you. Often a targeted relaunch is enough, costing less and going online faster. And if a rebuild really does deliver more, we explain why instead of selling you the more expensive option.

04

How a redesign works with us

We work in clear steps. First we analyse the existing site: visitor data, rankings, technology, content. From that we develop a concept that defines which pages stay, which are merged and what is added. Then we design the look, and you see early on what the new site will look like. Only once the concept convinces do we build it, carry over the content and rework it wherever it no longer fits what you offer today.

Important: your current website stays online throughout the rebuild. We develop in parallel on a staging environment and only switch over once everything has been tested. Before the switch we set up all redirects, test every page on every device and check speed and findability. After go-live we keep an eye on rankings and error reports and show you how to manage the site. Depending on the scope, the whole thing usually takes a few weeks; we clarify the exact timeframe after the analysis.

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05

What to expect when you work with us

With us you have one fixed point of contact who knows your project from the analysis to go-live. Fox Computers is a small team from Sissach near Basel; you talk directly to the people who actually rebuild your site and you do not have to explain yourself all over again every time. We prepare decisions so you can make them without technical knowledge. And we tell you honestly what makes sense and what does not, even when the answer is that a smaller solution is the better one for you.

We treat deadlines and costs as binding. Before we start you receive a transparent quote, and during the project you always know where things stand. We keep you up to date without burying you in jargon. After the relaunch we remain reachable: for updates, questions and further development. Whether you are in Sissach, in Basel or at the other end of Switzerland makes no difference. Face-to-face meetings are possible in the region, and remote support is just as reliable.

06

Technology, speed and security in a relaunch

Many older websites carry dead weight: unnecessary plugins, uncompressed images, scripts nobody needs any more. In a redesign we declutter thoroughly. We keep the code lean, optimise images and make sure the first content appears instantly. You notice it the first time the page loads, and Google rewards it with better rankings. Mobile first is standard, because most of your visitors now arrive on a smartphone rather than at a big screen.

Security matters just as much. An outdated system without updates is an open door. We move you to an up-to-date foundation, usually WordPress for easy maintenance, or a custom solution for special requirements, set up secure connections and make sure regular updates remain possible. Good readability, sufficient contrast and clean keyboard navigation are also part of every relaunch for us, so your site is accessible to as many people as possible.

07

Safeguarding rankings, on Google and in AI answers

The biggest worry with a redesign is justified: nobody wants to lose visibility that has grown over years. That is why, before the rebuild, we record which pages rank and through which addresses visitors arrive. Every old address gets a clean redirect, titles and descriptions are carried over or improved, and the structure stays easy for Google to follow. That way your position is preserved and, as a rule, even improves, because the site becomes faster and clearer.

At the same time, we use the relaunch to get your content ready for today’s search. AI assistants prefer to take answers from pages that are clearly structured and answer questions directly. We sharpen your copy in that direction: plain language, clear statements, the terms your customers actually use. That way you are present in both places, in the classic list of results and in direct answers, with a site that does not have to tell its story from scratch.

08

What a redesign costs

Quoting a flat figure would not be serious, because the effort depends on how much of the existing site can be carried over, how many pages and languages are affected and whether a change of system is involved. A relaunch with existing content and a clear structure is a different task from a migration out of an old website builder with hundreds of subpages. What you get from us is clarity: after the analysis, a transparent quote with no hidden items and no surprises at the end.

As a rule, a redesign is cheaper than a complete rebuild, because we build on what is already there. We do not think in terms of as cheap as possible, but as effective as possible: a site that brings in more enquiries and loads faster after the relaunch quickly pays for itself. If you wish, we can split the work into stages, for example technology and home page first, then the other sections. In a no-obligation initial call, we show you what budget is realistic for your plans.

Prices

Starting prices and the process are all on one page, so you know what to expect before our first conversation.

Packages and prices

Related projects

Our building blocks for your success

  • Rankings stay intact

    Clean migration and redirects safeguard your position on Google.

  • A fresh, modern look

    A contemporary design that matches where your business is today.

  • Noticeably faster

    We declutter the technology so pages load faster and rank better.

  • More conversions

    A clear structure and user journey turn more visitors into enquiries.

  • Content with real value

    We keep what is good, sharpen the rest and add what was missing.

  • No downtime

    The relaunch is planned so your business keeps running throughout.

How we work

  1. 01

    Getting to know you & goals

    We get to know your business, your target audience and what the new solution needs to achieve.

  2. 02

    Concept & Design

    Structure, content and design are made to fit your brand, not a template.

  3. 03

    Development & Testing

    We write clean code, test on every device and optimise speed and findability.

  4. 04

    Go-live & Support

    We get you online, show you how to manage it and stay by your side afterwards.

Questions and answers

How much does a redesign of my existing website cost?

A redesign at Fox Computers costs from CHF 4,500 if the new design comes from you or your agency, and from CHF 7,000 with the full service. The price depends on how many pages and languages move over, whether the system changes and how much content needs reworking. A relaunch is often cheaper than building from scratch, because copy, images and structure can be reused. Before quoting, we analyse your existing site so you know what you are paying for. Additional work is billed at CHF 130 per hour.

How long does a website relaunch take?

A website relaunch at Fox Computers takes 4 to 8 weeks with the full service and 3 to 5 weeks if the new design comes from you. The duration depends mainly on the number of pages, the content migration and your feedback. It starts with an analysis of visitor data, rankings and technology, from which the concept and schedule are developed. Because we work in parallel on a staging environment, your old site stays online the whole time. We set the go-live date together, ideally outside your peak season.

Will I lose my Google rankings in a relaunch?

No, with careful planning your Google rankings are preserved in a relaunch and often improve, because the new site is faster and clearer. Before the rebuild, Fox Computers records every URL that brings in visitors or is linked from other sites. Every old URL gets a 301 redirect to the matching new page, and we carry over or improve titles and descriptions. After go-live we submit the new sitemap in Google Search Console and monitor error reports in the first few weeks. Brief fluctuations are normal; lasting losses usually only happen without redirects.

What is a 301 redirect and why does a redesign need it?

A 301 redirect permanently forwards an old address to a new one and tells Google that the page has moved. In a redesign, URLs often change, for example because pages are merged or renamed. Without a redirect, visitors coming from Google, bookmarks or links end up on an error page, and the ranking value of the old page is lost. That is why, before every relaunch, Fox Computers creates a complete list mapping old to new addresses, tests it before switching over and then checks in Google Search Console whether any 404 errors still appear.

Will my website stay online during the redesign?

Yes, your existing website stays online throughout the redesign until the new version has been fully tested. Fox Computers develops the new site on a protected staging environment that you can view at any time but that Google does not index. We only switch over after your approval, at a time with few visitors. Beforehand we back up the old site completely so nothing is lost. Any content you still change on the old site during the project is synced before go-live, so the new site launches with the latest version.

Is a redesign worth it, or is a complete rebuild better?

A redesign is worth it if the content and structure are still right but the design, speed or technology are outdated; otherwise a rebuild often makes more sense. Typical reasons for a redesign are poor display on mobile, long loading times or a look that no longer fits the company. A rebuild makes sense if the system no longer receives updates or if what you offer has changed fundamentally. Fox Computers reviews your site first and tells you honestly which route pays off, even if that is the smaller solution.

Can I switch from Wix, Jimdo or an old CMS to WordPress during the redesign?

Yes, Fox Computers migrates websites from site builders such as Wix or Jimdo, from older content management systems or from outdated WordPress installations to an up-to-date WordPress with a custom theme. We carry over copy, images and page structure by import or by hand, depending on what the old system can export. We then set up a 301 redirect for every old address so rankings and links are preserved. Afterwards you work with a site builder tailored to your content and are no longer tied to the monthly fees and limits of a website builder.

Will my existing copy and images be carried over in the redesign?

Yes, in a redesign Fox Computers carries over good content, reworks outdated content and adds what is missing together with you. It starts with an inventory: which pages bring in visitors, which texts answer real customer questions, which images are still current and in good resolution? Pages without visitors or purpose are merged or dropped, with a redirect of course. We compress images for short loading times and add alt texts. That way the new site starts with a lean structure, without you having to rewrite everything.

Will my website become accessible with the redesign?

Yes, in a redesign Fox Computers significantly improves accessibility, following the international WCAG 2.1 guidelines. In practice that means sufficient colour contrast, readable font sizes, keyboard navigation, alt texts for images and a clean heading structure for screen readers. In Switzerland, the Disability Equality Act (DEA) mainly applies to public bodies; for online shops with customers in the EU, the European Accessibility Act has also applied since June 2025. Accessibility helps all visitors and often improves visibility on Google too.

How do I get my existing website ready for AI search in a relaunch?

In a relaunch, Fox Computers reworks structure and copy so that AI assistants such as ChatGPT or Google AI Overviews can understand them and cite them as a source. The approach is called Generative Engine Optimization, or GEO for short. We phrase key statements so that every page answers a clear question directly, add hard facts such as prices, region and processes, and include structured data based on Schema.org. At the same time the site has to be technically accessible: fast, clean HTML instead of content that only loads via JavaScript. These foundations help on Google just as much as in AI answers.

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